|
December 2008
“ON for OFFS” is a project of McCann Erickson/Madrid to prepare all employees for the “digital era”.
“ON for OFFS - The guide for the Future” is a book, which was created by Martin Redigolo, Interactive Strategy Planner leading the internal process of peer learning.
Within its 388 pages the book contains a wide range of online-related topics both for beginners and advanced readers to understand this medium.
The contents are especially designed to suit the necessities of advertising agencies when creating campaigns within this medium.
The Blog http://www.onforoffs.com accompanies the ongoing training sessions with multimedia contents, tutorials and updates.
Special thanks to everyone who collaborated to make this book possible.
©2008, McCann Erickson Madrid, printed in Spain, 1st edition (500 pieces)
http://www.onforoffs.com
Facebook Fanpage
http://twitter.com/onforoffs
|
